Thursday, March 7, 2019

Cross Cultural Perspectives Essay

IntroductionThe world is an ever changing place. What is taboo forthwith may become a norm tomorrow. in that location be huge numbers of countries with various languages, religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In todays age of capitalism and free trade, borders are soon getting opposed and people are migrating, more than ever before, to achieve their personal and organisational goals. It becomes both the more important to interpret cross cultural dynamics and its implications on international businesses looking to expand in new markets.Why understand Culture?Today we see companies looking towards new markets and industries to expand their businesses. ripening in the west is almost at its saturation peak and positive industries are looking to foray into Asian markets to promote their growth and fritter advantage of developing economies. There are a lot of constraints in entering new mar kets, businesses have to understand regional aspects and the environment which regulate these markets. There are various aspects of the environment which are Political, juristic, Economic and Cultural. Economic, Legal and Political environment differ in different regions and are sometimes governed by their local culture. Culture in many ways influences and has a major role to define these policies. When businesses are entering new markets they put up study economic limitations, political and legal environment. But Culture is a man made part of the environment(Herskovits, 1948, p.17).Geert Hofstede in 1980 explained that Culture consists of shared mental programs that control individuals response to their environment. It has been very prospering to understand culture in terms of Hofstedes dimensions and compare countries base on these studies. These are Power distance, Un originalty avoidance, Individualism-Collectivism, Femininity and Masculinity. I once came across an advert isement from HSBC, where in a polish company selling washing machines wanted to know why their sales are highest in a part of India. When their representative visits the vendor he realises that the machine is apply to prepare a delicacy rather than washing clothes. The punch make of the advert was if youre going to do business internationally you should bewith a bank that knows about International business During the 3rd academic term of Cross-Cultural Perspective we came across a task of negotiation.My key eruditions during this task were that communication style and sharing of information was critical in successful negotiation beneficial for all. We started aggressively trying to army our opinion and make the other party aware about our fearfulness and make them slight to our objective. But we soon realised that the key to a successful negotiation was dealing with the other party with co-operation and being sensitive to their needs. This realisation made us reach an amica ble solution towards answer the ugly orange case. Hence we learned that a unsloped negotiator should possess good negotiating skills, communication, multiple solutions and also should understand the tenseness of BATNA (best alternative to a negotiated agreement).We also learned about Leaders and their qualities. There is an argument by some that leading are born, others believe that leaders can be made. I am of the view that leaders are not born but made. I do have certain leanings in terms of charismatic leaders and their family tree, e.g. Indira Gandhi, Rajiv Gandhi and Sonia Gandhi, but to larger termination leaders can be made and groomed provided they have the necessary qualities and attributes to lead and motivate people. During my take in assignment I spent a considerable amount of time in United States of the States. I was spearheading a transition project which involved training, coaching and transitioning work from United States to India. My dudes from America were straight forward and direct in their communication. The instructions and information provided by them was straight to the point and often construed by me as rude. I had a confrontation with my co-worker where I asked him to put in some unnecessary hour of work. He was quite direct in refusing and also went onwards in telling me that this is not the way Americans work. I was influenced by the work culture in India and assumed that it is alright to ask a colleague to stay back a couple of hours aft(prenominal) work. In the US, on that point was a lot of emphasis on work-life balance. ConclusionNow after getting acquainted with cross-culture perspectives and various theories I have better reasonableness between the cultural differences ofAmerica and India. I think that using the dimensions provided by Hofstede and theories based on these dimensions we can analyse and understand culture and their dynamics. These testament be helpful to organisations entering new markets and regio ns.

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