Pepe Jeans Brand Management Essay Example

Pepe Jeans Brand Management Paper This report aims to evaluate the brand image, positioning and brand value of a popular denim brand Pepe Jeans. Pepe is a renowned brand in the apparel industry and is amongst the top international jeans and casual wear brand. This report will also discuss the philosophy and essence of the brand, what it stands for the USP (Unique Selling Point) of the brand and how Pepe Jeans is perceived in the consumer mind. The purpose of researching the brand extensively is to help us understand the strengths and weaknesses of the brand from the point of view to verify its effectiveness. Pepe offers a wide range of products to its consumers and tries to cover the intended target market through its advertising and promotions. The brand is present across the globe in almost 100 countries with numerous loyal customers. A Brief History Headquartered in Madrid, Spain Pepe Jeans London, was started in a small market stall running only on weekends in West London by three brothers from Kenya Nitin, Arjun and Milan Shah in the year 1973. The brothers wanted to set up a British brand of jeans that would be known globally. The jeans that they sold were of good quality and fitting and within no time, the business started to boom. The brand was inspired by London street-wear style and was called Pepe because it was a short two syllable word that was really fast to remember. Pepe was the first brand which enforced that jeans should not be sold hung like a trouser for which they even had to fight with the retailers. By 1980, the brand was competing against the big rival brands like Levis, Lee, etc. for the No. 1 place in U.S. Pepe became UKs most successful jeans brand and even had Jason Priestly and the popular band The Smiths featured in their advertising campaign. Some of the campaigns were censored as Pepe ads usually t eased the boundaries of socially acceptable imagery and norms. This helped them gain the attention of the consumers in the ever expanding world of advertising. Pepe is the fastest growing label in the world and has grown to be more than a $500 million denim and casual wear brand. We will write a custom essay sample on Pepe Jeans Brand Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepe Jeans Brand Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Brand Image According to Kotler (1988) and Herzog (1963), brand image is the perception of the brand regarding the values it carries in the mind of the consumer. Denims are perceived as a casual wear and the wearer carries an attitude whilst wearing it. Pepe has managed to make denim a style statement. Pepe Jeans is perceived as a premium and international brand which houses casual wear with the heart of London in the brand. The products offered are contemporary and innovative and the impression it leaves, is never missed. The brand image is not a thought on its own, it is engraved in the consumer mind by the marketers through the use of various marketing tools. Some other researchers like Ditcher (1985) define that the impression that the product creates as a whole and not by its individual characteristics is what forms the image of the brand. Pepe offers a whole wardrobe solution from jeans to skirts, to jackets, t-shirts, shirts, cargos, capris and a wide selection of accessories like caps, bags, wallets, belts and even socks. In the case of Pepe Jeans, the marketing and pricing has made the brand appealing to primarily youngsters. The brand has been practicing aggressive pricing i.e. they are competitively priced to their competitors and other international brands. The campaigns reflect that the brand is young at heart and promotes a rebellious attitude through its advertising. The concept is to be bold and ambitious which has helped the brand create a connection with both the sexes globally. As per Abraham (2005), to save the brand legal issues, the brand name should always be unique and distinct. The brand is called Pepe because it was a short two syllable word that was easy to remember and fast to sign on a cheque. Brand Positioning Positioning of a brand can be observed by evaluating how the brand appears when seen in contrast with its competitors. Brand positioning is controlled by the company and its marketing team. They concentrate on delivering and positioning the product in the right way to the intended target audience. All the efforts put together create the brand image of the company. (Park et. Al., 1986) Since its inception, the positioning of the brand was that, Pepe Jeans is all about international premium jeans and casual wear. To be a successful brand, the brand must keep in mind the offering its makes to its consumers and makes the product exclusive to set itself apart from the competitors (Friedman, 1993; Muse Hartung, 1973). The brand continuously developed new fabrics and silhouettes which all had a perfect finish. Pepe used this as a P.O.D. (Point of Difference) to promote itself as The premium jeans, inspired by Londons street wear. For a consumer to feel associated with what the brand wants itself to be perceived as, it is important for the brand to first build a relationship with the consumer (Aaker, 1991). All the retailers in the category are characterised in terms of maturity, capacity, and difference in price which leads to the common factor in all stores (Standard Poor, 1995). Pepe has differentiated itself by keeping the promise of being committed to quality products. They have strived to be best in the commercial aspect and by being the most service oriented. Brand positioning comprises of three important elements namely identifying the possible competitive advantages, leverage the strongest advantages and communicate them in an effective manner and lastly make sure that the message has reached the target group, all these factors combined together influence the buying behaviour of the consumer (Kotler, 1988). In connection with the brand, Pepe whilst positioning itself clearly identified themselves as a premium denim brand which the consumer would crave for and branded themselves with the same proposition. They created their USP from the simple fact that they manufactured the best quality denims which were inspired from London street wear. The brand stands for the youth and talks about being young, cool, creating a style statement, independent and self confident which exudes an attitude of the person who is wearing it. The second element is to identify their own strength which was inspired from Londons energy and street wear styles, every garment exudes an attitude and promoted this through their advertising. The third element is to segment the market and identify the appropriate target audience, having in mind what are the elements of your brand that are able to satisfy their needs and how you are related to this group. Pepe managed to identify and connect with all the three elements ma king it one of the most successful international brands. A successful brand should create an image for its product that, in the consumers mind is associated with the quality, the Unique Selling Point of the product and the superiority towards the competitor. (Vranesvic and Stancec, 2003) Brand Equity and Value A brand is the representation of ownership and product segregation manifested through names, logos and trademarks (Chernatony and Riley, 1998; Hankinson and Cowking, 1993). In the American Marketing Association (1960), the definition of a brand is a name or term, a symbol or design, or maybe a combination of the two which is intended to identify the product or service of the seller and enable them to differentiate it from its competitors. Brand equity expresses the value of a product compared to as if the same product didnt have a brand name. Therefore brand equity is based on the added value of the product because of the brand name. Equity consists of brand awareness and brand image (Aaker, 1991; Ailawadi et.al, 2003). Pepe over the years has successfully established itself in the consumer minds by constantly delivering high quality products and numerous advertising campaigns. Pepes brand value has been focused and been a trademark in the category recognised for the commitment and s ervice provided to the consumers. The brands are seen as corporate assets which have to be taken care of, invested in and have to be nurtured to grow. The brands are conceptualised as value enhancers which has led to the development of the concept of brand equity (Wood, 2000). Pepe has been marketed keeping a target audience in mind and has managed to create a bond of trust and a relationship with the consumers. Pepe as a brand name through the consistent performance and every growing demand in the market by opening new stores and a modern youthful urban image has created a sense of comfort in the consumer mind. As per Biel (1993), the concept of brand equity is very consumer-centered and it said that the consequence is focused more on output rather than input. The brands differentiating factor is that Pepe is much more than just a denim company, it offers a complete casual wear line with knits, wovens, non-denims and accessories under its umbrella. Pepe Jeans takes pride on the fashion forecasting abilities and setting trends with every collection they offer to their consumers. The consumers perception of the quality of the brand is what helps create brand equity.

Defining and Understanding Literacy

Defining and Understanding Literacy Simply put, literacy is the ability to read and write in at least one language. So just about everyone in developed countries is literate in the basic sense. In her book The Literacy Wars,  Ilana Snyder argues that there is no single, correct view of literacy that would be universally accepted. There are a number of competing definitions, and these definitions are continually changing and evolving. The following quotes raise several issues about literacy, its necessity, its power, and its evolution. Observations on Literacy Literacy is a human right, a tool of personal empowerment and a means for social and human development. Educational opportunities depend on literacy. Literacy is at the heart of basic education for all and essential for eradicating poverty, reducing child mortality, curbing population growth, achieving gender equality and ensuring sustainable development, peace, and democracy., Why Is Literacy Important? UNESCO, 2010The notion of basic literacy is used for the initial learning of reading and writing, which adults who have never been to school need to go through. The term functional literacy is kept for the level of reading and writing that adults are thought to need in a modern complex society. Use of the term underlines the idea that although people may have basic levels of literacy, they need a different level to operate in their day-to-day lives., David Barton, Literacy: An Introduction to the Ecology of Written Language,  2006To acquire literacy is more than to psychologically and mechanically dominate reading and writing techniques. It is to dominate those techniques in terms of consciousness; to understand what one reads and to write what one understands: It is to communicate graphically. Acquiring literacy does not involve memorizing sentences, words or syllables, lifeless objects unconnected to an existential universe, but rather an attitude of creation and re-creation, a self-transformation producing a stance of intervention in ones context., Paulo Freire, Education for Critical Consciousness, 1974 There is hardly an oral culture or a predominantly oral culture left in the world today that is not somehow aware of the vast complex of powers forever inaccessible without literacy., Walter J. Ong, Orality and Literacy: The Technologizing of the Word,  1982 Women and Literacy Joan Acocella, in a New Yorker review of the book The Woman Reader by Belinda Jack, had this to say in 2012: In the history of women, there is probably no matter, apart from contraception, more important than literacy. With the advent of the Industrial Revolution, access to the power required knowledge of the world. This could not be gained without reading and writing, skills that were granted to men long before they were to women. Deprived of them, women were condemned to stay home with the livestock or, if they were lucky, with the servants. (Alternatively, they may have been the servants.) Compared with men, they led mediocre lives. In thinking about wisdom, it helps to read about wisdom, about Solomon or Socrates or whomever. Likewise, goodness and happiness and love. To decide whether you have them or want to make the sacrifices necessary to get them, it is useful to read about them. Without such introspection, women seemed stupid; therefore, they were considered unfit for education; therefore, they weren’t given an education; therefore they seemed stupid.   A New Definition? Barry Sanders, in A Is for Ox: Violence, Electronic Media, and the Silencing of the Written Word (1994), makes a case for a changing definition of literacy in the technological age. We need a radical redefinition of literacy, one that includes a recognition of the vital importance that morality plays in shaping literacy. We need a radical redefinition of what it means for society to have all the appearances of literacy and yet to abandon the book as its dominant metaphor. We must understand what happens when the computer replaces the book as the prime metaphor for visualizing the self.It is important to remember that those who celebrate the intensities and discontinuities of postmodern electronic culture in print write from an advanced literacy. That literacy provides them the profound power of choosing their ideational repertoire. No such choice or power is available to the illiterate young person subjected to an endless stream of electronic images.

Journal Topic 2-A Essay Example | Topics and Well Written Essays - 250 words

Journal Topic 2-A - Essay Example This means that they easily change their cultural beliefs to match that of the majority. Racial or ethnic heritages are socially constructed and lead people of the same heritage to acting and undertaking activities in a certain way, or having a common way of life. National ethnic or racial identity of people of color is more likely to change than that of the white people. Though ethnic of racial identities are socially constructed, they are more flexible for the people of color than they are for the white. People of color make up the minority ethnic groups in America and therefore for them to attain the American nationality, they usually need to make changes to the group’s specific way of living and beliefs. They also need to adopt the whites’ ways and be assimilated to the white culture (Benshoff and Sean 60). They therefore adopt the white culture therefore losing their ethnic identities though the physical characteristics remain. The physical identities include the skin color and others like

Home buying process and its financial impacts Essay

Home buying process and its financial impacts - Essay Example Buying a house can be the largest amount invested or spent upon any asset by the individual and so a careful investigation is necessary about the pros and cons of a home buying process 1. What are some common opportunity costs associated with the selection of housing? While selecting a house which an individual wants to buy he/she takes into consideration the apartment or the house first and then the individual also takes a look at the residential area in which he plans to dwell. However selecting the option of housing means that the individual has to bear some underlying costs or in some cases has to let out some opportunities in his/her way. In one word it can be termed as opportunity costs undergone during the process of housing. While buying a house it is compulsory that a fair amount needs to be given out as down payment. The individual has to pay a considerable sum of money as security deposit even with the consideration of renting an apartment. In both the cases one has to let out the savings interest that could have been earned the money being kept in a bank. The brokerage fee is another cost involved looking for a house which could have been spent elsewhere. If the house selected is few miles away from the workplace the individual has to take the pain of a long journey every day. In case the individual is renting a house he is losing out the advantages of tax obtained from buying a house. But at the same time the person has to bear sufficient trouble to build a house of his choice and needs (Kapoor, 2009, p. 272). 2. What are the advantages and disadvantages of owning a home? Home Ownership has been considered as the rational form for housing with more than 70% of the British households having houses in their list of assets. Such ownership statistics for the year 1991 reveal 59% for USA and 40% for Switzerland. Home ownership is advantageous as houses are saleable assets. Increasing market value of homes has enhanced this merit. It also eliminates the trouble of monthly rental payments. Statistical evidences suggest that homeowners are much better than individuals renting an apartment. But the disadvantage is that few people have the money for buying a home and they go for borrowing options or mortgage. This is again a liability. Owning a home involves maintenance costs unlike renting where landlord bears all the cost for renting (Gordon, n.d). 3. How can the quality of a school system benefit even homeowners in a community who do not have school-age children? A recent study has shown that home owners send their teenage children to school more frequently than those parents living in rented apartments. Behavioral characteristics of homeowners have been attributed to this fact. Homeowners are mostly financial stable and from good background who do not tolerate bad behavior of their children. Again the findings reveal that residential stability has a positive impact on children’s education. There appears to be a positive rela tion between homeownership and educational outcomes. Renting individuals may change their houses quite often which in turn lead to changing schools keeping in mind the distance factor. This is not the case for home owners. Changing schools prove detrimental to a child’s education (Social Benefits of Homeownership and Stable Housing, 2010). 4. What factors affect a person's ability to qualify for a mortgage? Any bank or financial institution while mortgaging a house from an individual does a careful assessment of his/her gross income. The amount offered on mortgage depends a lot on the individual’s gross income. Hence first of all a person needs to be financially stable in order to qualify for mortgage. Sudden inheritance of a large sum of money can also be favorable for qualification. Some institutions also prefer to see the loan history of the individual before giving out the mortgage amount. This is done to prevent default risks. In recent times many mortgage product s have come up in housing markets easing the process of

Grand Theft Auto's Detrimental Impact toward Gamers Essay

Grand Theft Auto's Detrimental Impact toward Gamers - Essay Example This paper has brought out the fact that incarceration is one of the major consequences for youth and young adults arrested for committing violent crimes. The violent crimes include murder, rape, robbery, and aggravated assault (Delgado, 2001, p. 3). This, however has not appeased society nor has it abated one's fears of crime and its circumstances, which games such as grand thief auto have contributed to. Much attention has been paid to the propitious drop in the nation's crime rates, and more specifically, the murder rate. An increased rate of incarceration is considered one of the key factors behind this drop, although a number of notable criminologists disagree. Incarceration is one of the major consequences for youth and young adults arrested for committing violent crimes such as murder, rape, robbery, and aggravated assault .(Delgado, 2001, p. 3) This decrease however has not appeased society nor has it abated one's fears of crime and its circumstances. Researchers continue to report that crimes are however densely populated in urban communities; and usually consist of black on black crimes. On the other hand, it is imperative that one accept that urban areas are not the only locations where crimes are committed. In fact, there are various types of crimes that continue to occur because of the violence in video games Since the early 1960s, research evidence has been accumulating that suggests that exposure to violence in television, movies, video games, cell phones, and on the Internet increases the risk of violent behavior on the viewer's part, just as growing up in an environment filled with real violence increases the risk of them behaving violently. In the current review this research evidence is critically assessed and the psychological theory that explains why exposure to violence has detrimental effects for both the short and long-term is elaborated. Finally the size of the "media violence effect" is compared with some other well-known threats to society to estimate how important a threat it should be considered (Huesmann). Evidence has shown that researchers examine the correlations between race and crime, as well as the discrimination that occurs when classification of crimes and its perpetrators come into account.(Knepper, 2000, p. 15) There is however not an objective definition of race given. Knepper continues to express that current statistical methods are not accurate nor due they portray the proper picture of current criminals and their circumstances. Knepper questions the idea of whether or not African Americans do in fact show a higher instance of criminality than others do, or are the statistics biased and skewed in nature. He concludes that there are currently four officials races used for classification: White, black, American Indian/Alaskan Native, and Asian and Pacific Islander and two official ethnic groups: Hispanic origin and not of Hispanic origin. This is also shown in the game Grand Thief Auto, which race is related to crime. Furthermore, it has been discussed that when it comes to crime certain racial groups are thought to commit certain crimes. From there, the death penalty is extremely racial because some people feel that individuals that are not of the white race are quickly sentenced to death. Fortunately, this is only a feeling among minority groups due to the fact that they are among the minorities. Statistics show whites are served the

Sir Gawain and the Loathly Lady, Selina Hastings Analysis

Sir Gawain and the Loathly Lady, Selina Hastings Analysis Humans are very complex beings. From sentience arrives emotions, both negative and positive, which create the beings we know as our friends, our enemies, and the rest of the world. In this rendition of the classic work Sir Gawain and the Loathly Lady, Selina Hastings reinvents two characters from the medieval tale of King Arthur, including the King and Sir Gawain. In this legend, King Arthur meets a mysterious rogue knight when separated from his men on a hunt during the Christmas season. The knight hands him a riddle, What women desire most, in which he must solve in three days time, or else the rogue knight will slay him and take possession of his kingdom. Eventually, King Arthur encounters a woman who can accurately answer the riddle, although she herself is a disgusting old hag. What is even more horrendous is that she offers a high price for her services: The hand of a knight in marriage. Arthur reluctantly accepts, and defeats the rogue knights riddle. As Arthur arrives safely back to the castle, Sir Gawain agrees to become the ugly womans husband, for the honour of his king. Although initially unhappy, Gawains mood is altered for the better when his bride turns out to have been under a curse, and is actually a beautiful lady. In order to permanently rid her of the curse, Gawain gives his wife what all women desire, to have her own way. Throughout this tale, Sir Gawain is depicted to be a courageous, arrogant, immature, and loyal knight, effectively making him a multifaceted character. Sir Gawain is obviously a very courageous man. As stated, he is usually the first to come forward to the king when the king requires an undertaker for a quest. King Arthur had not even ventured into the details of the endeavour, when Sir Gawain burst out, Sire, I beg you, let me defend you! Grant me the quest' (Hastings 179). This proves his courage, since he seems to be willing to tackle any problem, even if the details are unclear. Sir Gawain only further proves his mettle when he proposes to the Loathly Lady, who is able to make the other knights sit as Stills as statues, [and] hardly able to believe their eyes (Hastings 179). Madam, [à ¢Ã¢â€š ¬Ã‚ ¦] will you honour me with your hand in marriage' (Hastings 179) was the line possibly well-rehearsed by Gawain, but however, to be able to speak it so fluently and so convincingly under the hideous gaze of the Loathly Lady is certainly a feat not to take lightly. Based on the above examples, Sir Gawains courage is a force to be reckone d with, as it seems to be able to overrule his common sense. Being at foundation a man, it seems he has a less knightly characteristic: an overwhelming sense of arrogance, displaying his multifaceted personality. When King Arthur finally explains the quest, Gawain looked stunned, but his spirit never faltered (Hastings 179). Upon hearing the fact that he must propose, he faltered, as he and his pride were prepared for battle, not for something as unexpected as a marriage to an abhorrent bride . As a result of being the only volunteer and as a victim of knightly chivalry, he was forced to marry the Loathly Lady, and as a consequence of the self-embarrassment, his pride suffered. In shock of his actions, he moved through his wedding in a trance. After the wedding, he thought to himself, Was he to spend the rest of his life shackled to a creature more hideous than the demon of a nightmare (Hasting 180). Upon his courage intercepting his mind and causing him to propose to the Loathly Lady, his inner sense of pride was disintegrating. In order for him to be so dismayed, he must have had inner thoughts that he would court a beautiful young lady, instead of an ugly old hag. Upon realizing the reality of his situation, he must have noticed the cons of having such an unappealing bride, in which every solution resulted in having to hide the Loathly Lady, therefore deducting an aspect of adulthood, demoralizing him and stripping him of what little may have been left with his arrogance. Due to this episode, Gawains pride as a member of the round table was temporarily diminished. His courage and arrogance may be explained by another trait he houses: his immaturity as the youngest Knight of the Round Table in the castle of Carlisle. When the king explains he does not know how he may save his honour, Sir Gawain leapt up, scattering the ivory chessmen at his feet (Hastings 179). As he was the only knight the rush to the kings aid, it is clear he lacks experience, since no other knight had done the same. Another contributing factor is the fact that he is very superficial, only studying appearances instead of personalities. When The pair [Gawain and the transformed Loathly Lady] were so happy and so much in love (Hastings 181), it is obvious that their love cannot be anything deep, since they only met the day before the quote, so their love is a shallow, sexual love, rather than a deep romantic love. Being young, immaturity is unavoidable. His final trait, which is the most obvious of all characteristics among a group of knights, is their loyalty, more specifically to their king. As previously stated, he is always the first to come forward (Hastings 179). Along with being courageous, this statement may also represent loyalty, as he takes it upon himself to help the King in whatever way he can. After hearing the quest Gawain had replied Take me to her, Sire, [à ¢Ã¢â€š ¬Ã‚ ¦] I will marry her tomorrow.' (Hastings 179), which continues to prove his strong sense of loyalty, which prevents his arrogance from allowing him to refuse, and keeps his courage at a constantly effective level. Sir Gawains loyalty keeps a constant hold upon him. The knight, Sir Gawain is a multifaceted character, since he is loyal as he is arrogant and courageous as he is immature. He obeys all orders given to him by the king, but his sense of pride is at the same time corrupted by the arrival of his loathly wife. His courage is tested to the limit when he marries the Loathly Lady, but when the Loathly Ladys curse was broken, it shows how shallow Gawain really is, displaying immaturity. By incorporating a mix of positive and negative traits into the composition of Sir Gawains personality, Selina Hastings has effectively recreated the complex character of a human being. It illustrates the nature of human life, as nobody is perfect.

The Murder Of Roger Ackroyd Essay examples -- Essays Papers

The Murder Of Roger Ackroyd Dr James Sheppard lived together with his sister Caroline in King's Abbot, a small village. He was a great doctor and when somebody died he looked to see what had happened. Mrs Ferras died on the night of the 16th - 17th September. Dr Sheppard drove there. After he had analysed the body he drove home again where he talked about the death of Mrs Ferras with his sister. Caroline pretended to know everything about the death. She thought Mrs Ferras had killed herself because she had killed her husband last year. That day Dr Sheppard met Roger Ackroyd, a good friend of his, by chance. Roger invited Dr Sheppard to his house at 7.30. He also told Dr Sheppard that it was very important. That evening Roger told James that Ralph Paton, his nephew, was in London. But James had seen Ralph this afternoon. When Roger heard that, he was very angry and pretended that he didn't know that. The next morning Caroline told him that she had seen Ralph Paton with Flora Ackroyd. They had been walking together. Dr Sheppard went into the garden. Minutes later pumpkins flew past his ears and a face looked over the fence. After the new man had excused himself he introduced himself. His name was Hercule Poirot, the new neighbour. When James walked into his house again Caroline told him that she had heard that Ralph Paton had said to a girl Mr Ackroyd had to die. Then James walked to Roger's house. When Dr Sheppard entered Ackroyd's house on this day he heard ...

How to Survive High School Essay

Maybe your friends from middle school are going to a different high school, or even if you know other freshmen, you might not know many upperclassmen. This is why it is very important to attend freshman orientations. These are helpful not only because you learn your way around the building and get to meet some of your teachers, but you also get to meet fellow freshmen. When you talk to people at orientation, you’ll probably find that a lot of them are feeling just like you are. They’re all new to the school and don’t know what to expect either. Talking to your classmates about a common concern could even spark a new friendship. Secondly, you should learn more about your teachers. Some freshman teachers are nice and kind at times. However, in order to avoid their negativity, you must go by all of their rules. Different teachers will have different expectations. Learn what they are and don’t make your high school experience rough, by trying to make your own rules. Some rules will seem unfair and some will seem stupid, but if you go by them, you will find that life is much easier. You don’t have to be a teacher’s pet to do this, and you just don’t have to be a rebel either. Just remember, in all cases, think things through before you act. Sometimes it will save you a lot of trouble in the end. Thirdly, you should maintain a good reputation. Having a good reputation at high school is very important. You should always take responsibility for your actions, and choose them wisely. We remember people by their actions as much as we remember their hair color. While embarrassing moments are unavoidable and nothing to be ashamed about, dishonest or vicious behavior is well within your control. Last but not least, you should always be yourself. I know everyone says it, but if you’re not yourself, who else are you going to be? Everyone has their quirks which makes them unique. There’s nothing interesting about a high school full of clones. Embrace your uniqueness. To enjoy your time, always be who you are. Opportunities are going to present themselves, and who knows where these opportunities might lead. Don’t ever change who you are just to fit in. You’ll never be as happy pretending to be someone you’re not when you could be yourself. As you can see, high school is only what you make it. Following my advice will only make your freshman year a lot better. These are a few tips on how to you can survive your freshman year in high school.

How to Use a Scientific Calculator

How to Use a Scientific Calculator You might know all the formulas for math and science problems, but if you dont know how to use your scientific calculator, youll never get the correct answer. Heres a quick review of how to recognize a scientific calculator, what the keys mean, and how to enter data correctly. What Is a Scientific Calculator? First, you need to know how a scientific calculator is different from other calculators. There are three main types of calculators: basic, business, and scientific. You cant work chemistry, physics, engineering, or trigonometry problems on a basic or business calculator because they dont have functions youll need to use. Scientific calculators include exponents, log, natural log (ln), trig functions, and memory. These functions are vital when youre working with scientific notation or any formula with a geometry component. Basic calculators can do addition, subtraction, multiplication, and division. Business calculators include buttons for interest rates. They typically ignore the order of operations. Scientific Calculator Functions The buttons may be labeled differently depending on the manufacturer, but here is a list of common functions and what they mean: Operation Mathematical Function + plus or addition - minus or subtraction Note: On a scientific calculator there is a different button to make a positive number into a negative number, usually marked (-) or NEG (negation) * times, or multiply by / or à · divided by, over, division by ^ raised to the power of yx or xy y raised to the power x or x raised to the y Sqrt or √ square root ex exponent, raise e to the power x LN natural logarithm, take the log of SIN sine function SIN-1 inverse sine function, arcsine COS cosine function COS-1 inverse cosine function, arccosine TAN tangent function TAN-1 inverse tangent function or arctangent ( ) parentheses, instructs calculator to do this operation first Store (STO) place a number in memory for later use Recall recover the number from memory for immediate use How to Use a Scientific Calculator The obvious way to learn to use the calculator is to read the manual. If you got a calculator that didnt come with a manual, you can usually search for the model online and download a copy. Otherwise, you need to do a bit of experimentation or youll enter in the right numbers and still get the wrong answer. The reason this happens is that different calculators process order of operations differently. For example, if your calculation  is: 3 5 * 4 You know, according to the order of operations, the 5 and the 4 should be multiplied by each other before adding the 3. Your calculator may or may not know this. If you press 3 5 x 4, some calculators will give you the answer 32 and others will give you 23 (which is correct). Find out what your calculator does. If you see an issue with the order of operations, you can either enter 5 x 4 3 (to get the multiplication out of the way) or use parentheses 3 (5 x 4). Which Keys to Press and When to Press Them Here are some example calculations and how to determine the correct way to enter them. Whenever you borrow someones calculator, get into the habit of performing these simple tests to make sure youre using it correctly. Square Root: Find the square root of 4. You know the answer is 2 (right?). On your calculator, find out whether you need to enter 4 and then press the SQRT key or whether you hit the SQRT key and then enter 4.  Taking the Power: The key may be marked xy or yx. You need to find out whether the first number you enter is the x or the y. Test this by entering 2, power key, 3. If the answer was 8, then you took 23, but if you got 9, the calculator gave you 32.10x: Again, test to see whether you press the 10x button and then enter your x or whether you enter the x value and then press the button. This is critical for science problems, where youll live in the land of scientific notation!Trig Functions: When youre working with angles, keep in mind many calculators let you select whether to express the answer in degrees or radians. Then, you need to determine whether you enter the angle (check the units) and then sin, cos, tan, etc., or whether you press the sin, cos, etc., button and then enter the number. How do you test this: Remember the sine of a 30-degree angle is 0.5. Enter 30 and then SIN and see if you get 0.5. No? Try SIN and then 30. If you get 0.5 using one of these methods, then you know which works. However, if you get -0.988 then your calculator is set to radian mode. To change to degrees, look for a MODE key. There is often an indicator of units written right up with the numerals to let you know what youre getting.

Charter Communication Company Case Analysis

Charter Communication Company Case Analysis Introduction The growth and sustainability of Charter Communication Company lie in the implementation of its objectives and business strategies. The objectives and business strategies of the organization must align with the market trend and market target (David, 2011).Advertising We will write a custom essay sample on Charter Communication Company: Case Analysis specifically for you for only $16.05 $11/page Learn More Charter communications is a leading company that manufactures Internet and broadcasting cable, it provides high-speed connections to corporate organizations, government agencies and home user. The company has its headquarters in the United States. The mission of Charter Company is to offer value to all customers. The company will achieve its goal by providing quality product and services at fair prices. The strategies of the organization align with its internal and external conditions. Objectivities and Strategies of Charter Communications Inc The objectives of Charter Communications build on quality service to meet customer’s satisfaction. The objectives are highlighted below To provide high-speed Internet, digital connections to its customers. To become the leading manufacturing company in the telecom industry. To provide affordable products and service to its customers. To maintain its quality and transform the world with digital technology. Charter Communications International has a projected 5.5 million client base. The company relies on its business strategy to satisfy its clients. The objectives of the organization can be achieved with an effective business strategy. The performance of the organizations is attributed to the correlation between its objectives and business strategies (Bygrave Zacharakis, 2010). The strategies include Commitment to its customers: The Company provides customer support to its clients. The organization is committed to the improvement of its products and services. Their custome r support team is efficient and always ready to render its service to its customers. The internal factor of success can be used to strengthen its external factors of success. An updated information unit will assist customers to make choices from its list of products and services. Efficient Employees: The Company utilizes its internal strategy to position the organization as a leading service provider. Their efficient and productive employees provide quality service to her numerous clients. The organization synchronizes its operations and market synergy to meet customers demand. A strategy to improve its opportunity To maintain its growth, Charter Communications manufactures compelling broadband products with lower cost of transactions to meet customers satisfaction. The company achieves this feat by sourcing its raw materials from low-cost sites. The production cost will be reduced and thus, its sales will be lower than similar products. The company provides its sales points at dif ferent locations to reduce the cost of transactions. Customers will choose a favourable location to save cost. Customers are willing to patronize a particular company when the cost of business transactions is reduced (Rao et al., 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A strategy to mitigate threats The notable threat is the competition from similar manufacturing companies. Similar products flood the market, thus, reducing the sales of Charters products. However, the management of Charter Communications utilizes product differentiation to overcome this threat. The quality of its products and services provides the competitive advantage to mitigate this threat. The low-cost of production encourages customers to patronize Charters broadband products and equipment.  The advantage of a competitive profile matrix transcends its components; it compares market strengths a nd weakness of competing firms. The variables for the analysis include the quality of products, management, prices, to mention a few. A competitive profile matrix can be used to analyze a companys internal and external conditions. The analysis compares the success and failures of different companies (Rao et al., 2008). The analysis is presented in a matrix format. The format includes a rating section, which indicates the firms response to success. The weight section indicates the relevance of the variables of change to the company. The weighted score can be compiled by multiplying the variable success with its weight. The total weighted score section is the sum of each factor for success. Competitive profile matrix Charter company Verizon communication Cox communication Key success factors Weight Rating Weight score Rating Weight score Rating Weight score Customers care services 0.2 2 0.4 3 0.6 2 0.4 Advertisements 0.1 3 0.3 4 0.4 3 0.3 Price competitiveness 0.2 3 0.6 3 0.6 4 0.8 Network coverage 0.1 2 0.2 4 0.4 0.3 0.3 Streaming speed 0.1 2 0.2 4 0.4 3 0.3 Mobile banking 0.3 1 0.3 1 0.3 1 0.3 Product Differentiation 0.4 2 0.3 1 0.2 2 0.1 Service delivery 0.5 3 0.1 2 0.1 1 0.1 Total 1.0 2 2.7 2.6 Average score 2.075 Minor weakness Major weakness Minor strength Major strength The analysis shows a strong rating between the competing firms. Charter Communications recorded high success in its customer support services. The advertisement ratings show higher value. Its service delivery is a competitive advantage for the organization. The company’s weakness in mobile banking reduces its growth. Similar firms such as Verizon and Cox Communications recorded high ratings in their network coverage. The ratings dropped significantly with their product delivery services.Advertising We will write a custom essay sample on Charter Communication Company: Case Analysis specifically for you for only $16.05 $11/page Learn M ore External factor matrix External factor matrix assesses the business trends of a company. The analysis reveals the threats and the opportunities of an organization. The external factor matrix comprises of a list of external factors, which influences the success of an organization. The components of the external factor evaluation include cultural, political, and economic factors. The external factor evaluation matrix of the Charter Communication Company is presented below. An external factor evaluation matrix Weight Rating Weight score Globalization trends 0.11 4 0.44 Government policy 0.12 3 0.36 Foreign exchange rates 0.15 1 0.15 Taxation 0.12 2 0.24 Political situation 0.14 2 0.28 Economies of scale 0.10 3 0.30 Per-capita income 0.05 3 0.15 Growth of economy 0.08 4 0.32 Inflation 0.05 2 0.10 Stock market trends 0.08 2 0.16 Total 1.0 2.5 Average 1.75 Minor threat Major threat Minor opportunity Major opportunity The evaluation matrix for Ch arter Communications shows a strong rating in global trends and a poor rating in its exchange rates. The economies of scale, government policies, pre-capita and taxation recoded average in the rating. The success factors in the organization determine the growth of the organization and measures the strengths and weakness of the company. The report provides a comprehensive analysis of the strengths, weakness, opportunities and the weakness of the Charter Communication Company. The objectives and strategies of the organization provide the platform for effective management of each production unit. An effective business plan influences the critical success of the organization. The competitive profile matrix can be used to reorganize the organization. The challenges faced by the organization can be reduced using the analysis in this report. A comprehensive report includes the objectives, strategies, internal and external matrix evaluation of the organization.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Bygrave, D., Zacharakis, A. (2010). The portable MBA in entrepreneurship. Hoboken, N.J: Wiley. David, F. (2011). Strategic management: Concepts and cases. Upper Saddle River, NJ: Prentice Hall / Pearson. Rao, P., Rao, A., Sivaramakrishna, K. (2008). Strategic management and business policy: Texts and cases. New Delhi, India: Excel press.

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Plato Rebuplic Essay Example | Topics and Well Written Essays - 250 words

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