Wal-Mart Essay Example | Topics and Well Written Essays - 750 words

Wal-Mart - Essay ExampleHowever, this paper testament pick up to evaluate the success of Wal-Mart which is indeed the market leader in the retail industry, and it will prove the conquest of the organization with personal experiences and supportive facts. Personal viewpoints and some observations about Wal-Mart The base of this argument can be put as the undisputed crowd pulling ability and growing footfalls in Wal-Mart. on that point argon many other retails stores atomic number 18 there and they also pull the crowd very efficiently solely do they pull crowd standardized Wal-Mart? Well, from many personal experiences it can be stated that the ground number single retailer indeed pull the crowd efficiently than any other stores. If a person goes to any Wal-Mart store in USA in any time, he or she will see a gathering of huge crowd looking to buy something or the other. The cash counters be always busy with long queues and happy customers are always coming out with their purc hases. However, the question is how they are so successful and how they overcome the tough competition in the market. From the personal experiences and viewpoints it can stated that Wal-Mart keep up the strict rule of POCKETS (price, operations, culture, key item promotion, expenses, talent and services). They fol low unique penetration pricing policy, they neer tend to compete, break through operations management can handle the customers and the employees wisely within the store, neat culture, they promote the key products very tactically and the inner talent of the management is distributed befittingly within the pull down level of the organizations. There are some points are also there to support the positive aspects of the Wal-Mart and they are mentioned bellow. Remarkable business strategy of the Wal-Mart to support the argument Wal-Mart has changed the sellers market to the buyers market with their great(p) business strategy. In the United States the master(prenominal) strategy of the Wal-Mart is to open stores in both five kilometers. And the main concept is selling practically everything under one roof with large discounts. The main strategy is to compel the people to buy more and more. Evolution of the supply chain management outline Supply chain is a very important factor for a global giant like Wal-Mart. And in this case they are very strict to choose their thousand of suppliers globally. Mattel, the toy maker is one of the biggest suppliers of toys to Wal-Mart and they admit that it is a great business channel but a tough client as they want great quality parameters. Wal-Mart looks for close and strong relation with their suppliers. Wal-Mart is always hungry for customer happiness and that is the reason they also look for great suppliers who can provide good quality products in proper time with competitive pricing. Evaluation of the brand image Wal-Mart has always been in the way to strengthen its existence. rough 2000 they opened the wa lmart.com which is the online portal for online shopping. And they have all the facilities like on-time delivery, great products and easy to use. In 2008 they have changes their sum brand image, from the Wal-Mart store Inc they changed their brand name to Walmart. Criticism about Wal-Mart It is a true fact that great brands have great criticisms. The Wal-Mart has been criticized in many ways many times but somehow I had overcome the criticism and embarked towards the success. In many times it has been criticized as the slaughter of the small grocery businesses. There are many times when small grocery stores owners have opposed the erection of the Wal-Mart store in their vicinity. But, the success relies on the verdicts of the customers. Mr. Sam Walton understood the importance of the demanded products to be sold in a low price in a price sensitive market. The Wal-Mart is